My Background
See more on my LinkedIn.
With over 10 years of experience in the media industry, I have developed a unique set of skills and expertise in search engine optimization, content strategy, and user experience design. I am currently the Senior SEO Manager at Hearst Magazines, where I set the SEO strategy for Good Housekeeping, one of the largest publisher sites on Google.
Work Highlights
Education and Development
2019 - Present
Hearst Magazines
As one of the longest-tenured members of the SEO team, I have collaborated with editors on nearly every magazine brand but especially Good Housekeeping (including the Good Housekeeping Institute) and Cosmopolitan. I helped hire and train several members of our team, and I lead our SEO-ecomm cross-strategy.
2013-2019
ABC Owned Television Stations
As the morning Creative Content Producer for ABC-OTV, I set the tone for the day. I coordinated with producers at stations around the country, sharing content strategy insights while also writing and building multimedia content for coverage of breaking news, entertainment and lifestyle.
BA, Journalism and Mass Communication
University of North Carolina at Chapel Hill
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User Experience Design Diploma
New York University School of Professional Studies
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Poynter Leadership Academy for Women in Media
May 2023 Cohort